Perspectives on property, architecture and culture through the lens of market strategy.
OFFICE MATTERS - Why real estate needs to act like a consumer brand : Fakhry Akkad in conversation with BCO CEO Samantha McClary
Fakhry Akkad, founder of Manufacturing Taste, joins the British Council for Offices’ Office Matters podcast to discuss why property needs to think like a consumer brand—and how positioning and architecture can shape market preference.
