We publish provocative perspectives on property, culture, and architecture - ideas that give developments a competitive edge. Fakhry Akkad 08/07/2026 Fakhry Akkad 08/07/2026 Consumer brands study consumers. Property studies itself. Read More Fakhry Akkad 01/07/2026 Fakhry Akkad 01/07/2026 Perception is where most commercial value is created Read More Fakhry Akkad 17/06/2026 Fakhry Akkad 17/06/2026 Selling the Family Silver: The Brand Equity of Place Read More Fakhry Akkad 09/06/2026 Fakhry Akkad 09/06/2026 Reasonable Property: Benchmarks, Market Intelligence and Impulse Purchases Read More Fakhry Akkad 26/05/2026 Fakhry Akkad 26/05/2026 a dictionary of received property jargon Read More Fakhry Akkad 28/04/2026 Fakhry Akkad 28/04/2026 how do we define wellbeing? Read More Fakhry Akkad 28/04/2026 Fakhry Akkad 28/04/2026 The price(ing) is not right. Read More Fakhry Akkad 01/04/2026 Fakhry Akkad 01/04/2026 Sustainability is dead. Long live desirability. Read More Fakhry Akkad 24/03/2026 Fakhry Akkad 24/03/2026 designed to comply or designed to stand out? Read More Fakhry Akkad 09/03/2026 Fakhry Akkad 09/03/2026 opportunities (let’s play the market) Read More Fakhry Akkad 11/02/2026 Fakhry Akkad 11/02/2026 retail Standards say ‘no’ Read More Fakhry Akkad 04/02/2026 Fakhry Akkad 04/02/2026 designed to be chosen, or designed to be defensible Read More Fakhry Akkad 23/01/2026 Fakhry Akkad 23/01/2026 taste overrides need Read More Fakhry Akkad 11/11/2025 Fakhry Akkad 11/11/2025 you can’t value engineer your way to desire. Read More Fakhry Akkad 22/10/2025 Fakhry Akkad 22/10/2025 groupthink Read More Fakhry Akkad 27/09/2025 Fakhry Akkad 27/09/2025 Occupiers are human, and they need to be loved. Read More Fakhry Akkad 09/09/2025 Fakhry Akkad 09/09/2025 taste is a commercial strategy. Read More Fakhry Akkad 18/08/2025 Fakhry Akkad 18/08/2025 ‘treatonomics’: what about commercial workplace? Read More Fakhry Akkad 03/08/2025 Fakhry Akkad 03/08/2025 amenities and the city Read More Fakhry Akkad 23/07/2025 Fakhry Akkad 23/07/2025 beyond grade-a Read More Older Posts
Fakhry Akkad 08/07/2026 Fakhry Akkad 08/07/2026 Consumer brands study consumers. Property studies itself. Read More
Fakhry Akkad 01/07/2026 Fakhry Akkad 01/07/2026 Perception is where most commercial value is created Read More
Fakhry Akkad 17/06/2026 Fakhry Akkad 17/06/2026 Selling the Family Silver: The Brand Equity of Place Read More
Fakhry Akkad 09/06/2026 Fakhry Akkad 09/06/2026 Reasonable Property: Benchmarks, Market Intelligence and Impulse Purchases Read More
Fakhry Akkad 01/04/2026 Fakhry Akkad 01/04/2026 Sustainability is dead. Long live desirability. Read More
Fakhry Akkad 24/03/2026 Fakhry Akkad 24/03/2026 designed to comply or designed to stand out? Read More
Fakhry Akkad 04/02/2026 Fakhry Akkad 04/02/2026 designed to be chosen, or designed to be defensible Read More
Fakhry Akkad 11/11/2025 Fakhry Akkad 11/11/2025 you can’t value engineer your way to desire. Read More
Fakhry Akkad 27/09/2025 Fakhry Akkad 27/09/2025 Occupiers are human, and they need to be loved. Read More
Fakhry Akkad 18/08/2025 Fakhry Akkad 18/08/2025 ‘treatonomics’: what about commercial workplace? Read More
