about

Interior view of a modern office space with a man sitting on a black lounge chair, a small side table holding a laptop, and abstract wall art on the right wall.

Manufacturing Taste was founded in 2023 to address a structural gap in property development.

After years working within commercial architecture, I saw a pattern: design, branding and leasing strategy operating in silos. Standards treated as market intelligence. Positioning decided after planning. Marketing layered on at the end.

The result was predictable. Generic. Disconnected.

Technically compliant buildings.
Commercially interchangeable outcomes.

At the same time, other consumer industries — fashion, hospitality, tech — were operating differently. They understood positioning first. They designed with cultural awareness. They built desire deliberately.

Architecture rarely does.

Manufacturing Taste exists to close that gap.

With over 18 years of experience across commercial workplace, residential and mixed-use projects, I work at concept stage - where strategic clarity has the most impact - aligning positioning, brand logic and spatial design before compliance takes over.

This is not branding.
It is not marketing.
It is architecture inserted at the moment it matters most.

Meet the founder

A man with dark hair, glasses, and a white shirt smiling in an office setting with desks and shelves in the background.


  • Founder / Director

    With over 17 years of professional experience, Fakhry is the founder of Manufacturing Taste. Fastidious and passionate, he views architecture as one facet of a far greater design spectrum that spans branding, lifestyle, fashion and consumerist culture. Architecture in Fakhry’s canon is both a service and a product.

    Born in Beirut, Fakhry was educated in Lebanon, the United Kingdom and the United States but has been practising in London throughout his career. He holds an MSc in Advanced Architectural Design from Columbia University in New York City, an MA in Histories and Theories from the Architectural Association and a Bachelor of Architecture from the American University of Beirut.

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