manufacturing taste
architectural design agency based in london
We are Manufacturing Taste.
Our spaces are not reactions to what exists.
They are provocations that shape what comes next.
Working with developers and agents, we don’t follow trends - we define them.
what is manufacturing taste?
Manufacturing Taste is a concept architecture practice that thinks with the strategic clarity of a creative agency.
We do not begin with form or compliance. We begin with positioning
Developers are not simply delivering space; they are competing brands. In crowded markets, buildings are chosen - or ignored - for reasons that go beyond specification and square footage. They are chosen because they signal identity.
Architecture is not neutral. It persuades.
Occupiers are not passive users; they are consumers making lifestyle decisions about where to live, work and belong. In this context, design cannot be generic. It must be intentional, legible and culturally aware.
We integrate branding logic, leasing strategy and behavioural psychology directly into architectural concept design. By aligning spatial hierarchy, visual language and demographic intent, we create developments with clarity and character - projects that define their market rather than drift within it.
Our focus is on interiors, retrofits and refurbishments, the everyday environments where value is felt most directly and where reputation is formed.
Most developments respond to demand.
We shape it.
That is what it means to manufacture taste.
→ Projects
why manufacturing taste?
Collective taste is not innate or immutable; it’s influenced, conditioned and manufactured.
Market trends are created, propagated, and amplified until they become internalised by society.
In tech, fashion, food, music, and lifestyle, designers and strategists work with opinion-makers in media, film, and branding to define the style of the age. They set the taste spectrum for people to adopt.
There is a clearly identifiable 'look, feel and sound' to the 1960s or the 1980s, or even the 2010s:
Think co-working. Think avocado on toast. Think skinny jeans. Think millennial pink. Think Scandinavian soapy timber.
Architecture is always there - but as a vessel, never an author. It follows rather than leads.
We believe it’s time to change that. Architecture should have agency in shaping taste, not just housing it. Our work realigns design with the larger cultural currents that drive markets.
Developers and agents shouldn’t just react to trends; they should define them.
That is where architecture becomes strategy. That is where design creates commercial advantage.