We publish provocative perspectives on architecture, culture, and property - ideas that give developments a competitive edge. Fakhry Akkad 11/02/2025 Fakhry Akkad 11/02/2025 esg is best practised, not preached Read More Fakhry Akkad 29/01/2025 Fakhry Akkad 29/01/2025 sexy, not sanctimonious Read More Fakhry Akkad 17/12/2024 Fakhry Akkad 17/12/2024 towards a consumer-led design in property and architecture Read More Fakhry Akkad 02/12/2024 Fakhry Akkad 02/12/2024 Architecture: Reality Vs Perception Read More Fakhry Akkad 25/11/2024 Fakhry Akkad 25/11/2024 marketing visuals (un restaurant pas cher où il y a personne; c'est inquiétant) Read More Fakhry Akkad 04/11/2024 Fakhry Akkad 04/11/2024 The Power of Film Read More Fakhry Akkad 24/09/2024 Fakhry Akkad 24/09/2024 Sus and Sustainability: How can Retrofitting be the lucrative Option? Read More Fakhry Akkad 09/09/2024 Fakhry Akkad 09/09/2024 The Psychology of Space Read More Fakhry Akkad 02/09/2024 Fakhry Akkad 02/09/2024 Premium Commodities Read More Fakhry Akkad 06/08/2024 Fakhry Akkad 06/08/2024 Learning from biba and topshop Read More Fakhry Akkad 29/07/2024 Fakhry Akkad 29/07/2024 potemkin villages Read More Fakhry Akkad 23/07/2024 Fakhry Akkad 23/07/2024 “people first” Read More Fakhry Akkad 15/05/2024 Fakhry Akkad 15/05/2024 A Dictionary of Received Property Marketing Jargon Read More Fakhry Akkad 08/05/2024 Fakhry Akkad 08/05/2024 Narrative (design + Marketing) Read More Fakhry Akkad 09/03/2024 Fakhry Akkad 09/03/2024 Lipstick on a Pig: Architects, Millennial Pink and the Fate of Offices Read More Fakhry Akkad 06/12/2023 Fakhry Akkad 06/12/2023 Learning from the NT Read More Fakhry Akkad 07/11/2023 Fakhry Akkad 07/11/2023 case study: DIOR x dim dam dom Read More Fakhry Akkad 22/10/2023 Fakhry Akkad 22/10/2023 manufacturing taste Read More Newer Posts
Fakhry Akkad 17/12/2024 Fakhry Akkad 17/12/2024 towards a consumer-led design in property and architecture Read More
Fakhry Akkad 25/11/2024 Fakhry Akkad 25/11/2024 marketing visuals (un restaurant pas cher où il y a personne; c'est inquiétant) Read More
Fakhry Akkad 24/09/2024 Fakhry Akkad 24/09/2024 Sus and Sustainability: How can Retrofitting be the lucrative Option? Read More
Fakhry Akkad 15/05/2024 Fakhry Akkad 15/05/2024 A Dictionary of Received Property Marketing Jargon Read More
Fakhry Akkad 09/03/2024 Fakhry Akkad 09/03/2024 Lipstick on a Pig: Architects, Millennial Pink and the Fate of Offices Read More
