OFFICE MATTERS - Why real estate needs to act like a consumer brand : Fakhry Akkad in conversation with BCO CEO Samantha McClary
What do Mary Portas, Patagonia, Hermès and the Pet Shop Boys have to do with commercial real estate?
In this episode of the BCO’s Office Matters hosted by Samantha McClary, Fakhry Akkad discusses what commercial real estate can learn from consumer brands: understanding occupiers, shaping market preference and creating differentiation beyond specification for competitive advantage.